The Logo
A couple of years ago, when the Lightning were stumbling through mediocrity (oh how the times have changed :wink) there were reports every so often about the Lightning seeking a new logo because the team crest wasn’t an item that could really be used as a marketable item.
The search started under the ownership tenure of Art Williams (see some concepts from the St. Petersburg Times during that era)….
….and was picked up by the Palace Sports crew after they took over a year later. There was actually a logo that the Lightning were going to use as an alternate logo during their 10th anniversary season (if it was to be on an alternate jersey or a main jersey remains to be seen) but the logo was rejected. It was trademarked however and stumbled upon by guys on a logo forum.
It was also reported in Sports Business Journal that the Lightning, under the Palace Sports tenure, had been looking at logos “….featuring palm trees and other Florida themes.”
Personally I thinkt he Lightnign are fine with the crest logo. Some feel that it’s old school and what not… Personally I would not mind an alternate logo or just an alternate jersey. Nothing complex — change the main jersey color to blue with black and white highlights and run the lightning bolt alone on the jersey — from shoulder to hem. The team coudl use something fresh like that if only for additionl revenue from merchandise sales.
I was also wondering what other people think - from anywhere int he league? Do the Lightning need a fresh logo or a change to their jersey or are they really set the way they are? And do you have a concept in mind? Do you have that artist talent to produce a new logo? If anyone woudl like to send me their concpet, I’d be happy to post it on here and see what others think.
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June 18th, 2004 at 10:49 pm
Oh for the love of Pete! Those logos are God-awful. Old-school or not, keep the current logo(s), PUHLEEZE. Look at teams like Detroit, St. Louis, Philly, etc… that’s old-school as hell and the fans are damn proud of it. As us Bolts fans are.
Remember when NY Islanders changed thiers to that “Morton’s Salt” man logo. That went over like a pregnant pole-vaulter.
In this case I say leave well-enough alone.
June 18th, 2004 at 11:51 pm
I wouldn’t mind something for an alternate jersey, but I see no need to change the current logo. Not at the moment, at least.
June 19th, 2004 at 11:21 am
Keep the current one!!
June 19th, 2004 at 12:39 pm
Guys, the post is not talking about how they should change the logo, I’m just batting around ideas here.
Can’t anyone come up with a concept for a 3rd jersey or something?
June 20th, 2004 at 2:34 am
Look at Chicago and Montreal.. and even Boston. They had very little need to change their jersey because of them being so traditional. Tampa Bay is continuing in that line.
The Lightning bold over the florida state over the shoulder patch is pretty neat.
Maybe new team colors are needed to come up with a fresher look. Phoenix Coyotes did just that.
Maybe a drawsting around the front collar.
June 20th, 2004 at 2:36 am
Oh, and in certain circles around Pittsburgh, the NY Islanders jersey was once dubbed “The Gordon’s Fisherman” logo.
June 21st, 2004 at 4:39 pm
Well, I’ve had this idea going in my head for awhile. You’ve seen the Thrashers alternate right? The light sky blue color?
Well, I have a jersey that color with a Lightning logo on it. That light blue with say your idea for the lightning bolt would be absolutely amazing together. That would make for a great alternate.