Hockeyfray, USA
You remember when I talked about poor marketing ideas and lack of originality?
“This is not a one-year mantra. This is an identifier for the long-term,” Lehner said.
Tampa Bay Lightning hockey marketing, by way of Detroit and other hockey cities around the US. :rolleyes
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July 25th, 2004 at 2:39 pm
Just like the poor imitations of the C of Red, teams are having trouble even coming up with new and creative slogans.
What’s next? The Bruins referring to themselves as “The Commonwealth of Hockey”?