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	<title>Comments on: Lightning&#8217;s new logo?</title>
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	<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/</link>
	<description>Tampa Bay Lightning Weblog</description>
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		<title>By: Boltsmag &#187; Now where was I?</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18885</link>
		<dc:creator>Boltsmag &#187; Now where was I?</dc:creator>
		<pubDate>Sat, 18 Aug 2007 23:39:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18885</guid>
		<description>[...] been told Lightning officials have been trying to subtly drop the notion in the media that the alleged new logo that has made it&#8217;s rounds online isn&#8217;t real. We&#8217;re a week away from finding out if this is the truth of [...]</description>
		<content:encoded><![CDATA[<p>[...] been told Lightning officials have been trying to subtly drop the notion in the media that the alleged new logo that has made it&#8217;s rounds online isn&#8217;t real. We&#8217;re a week away from finding out if this is the truth of [...]</p>
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		<title>By: Thunder Dome News</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18578</link>
		<dc:creator>Thunder Dome News</dc:creator>
		<pubDate>Sat, 04 Aug 2007 16:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18578</guid>
		<description>The new logo looks like something Thunderbug threw up after a long night of eating bad chinese food, and drinking cheap beer.

I will never buy any Lightning gear with the new logo, thus I need to leave and hit the stores and buy some old logo&#039;d items.</description>
		<content:encoded><![CDATA[<p>The new logo looks like something Thunderbug threw up after a long night of eating bad chinese food, and drinking cheap beer.</p>
<p>I will never buy any Lightning gear with the new logo, thus I need to leave and hit the stores and buy some old logo&#8217;d items.</p>
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		<title>By: Boltsmag &#187; My thoughts on the new logo</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18293</link>
		<dc:creator>Boltsmag &#187; My thoughts on the new logo</dc:creator>
		<pubDate>Thu, 26 Jul 2007 17:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18293</guid>
		<description>[...] first thing I need to explain (after reading comments in the original post about the logo) is that the Lightning logo is not just the bolt of lightning &#8212; the circle is part of things [...]</description>
		<content:encoded><![CDATA[<p>[...] first thing I need to explain (after reading comments in the original post about the logo) is that the Lightning logo is not just the bolt of lightning &#8212; the circle is part of things [...]</p>
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		<title>By: John</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18274</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 20 Jul 2007 18:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18274</guid>
		<description>Leigh, your disgust is misplaced when you aim it at Jay Feaster.  He is not the one in charge of marketing the Tampa Bay Lightning, designing the jersey&#039;s and what not.  

And I&#039;m in the minority (among you and Joey) in saying that getting rid of &quot;the Circle&quot;  is a poor choice.  It&#039;s a CREST guys.  It&#039;s not a one-item minimalist zen design of black and white.  

Would you suggest the Canadiens ditcht he H part of their crest?  Would you suggest the New York Mets ditch the New York skyline from theirs?  

Should the Pittsburg Steelers take away those multi colored &quot;things&quot; next to the word STEELERS in their logo?  

And Leigh -- yes, it&#039;s a BOLT of lightning (the caps were directed at my reply to Joey, I take it)...  That doesn&#039;t mean the Tampa Bay Lightning are called the Tampa Bay Bolts.  That doesn&#039;t mean there aren&#039;t other professional teams that are nicknamed the BOLTS.

If anything, I&#039;d complain that the Lightning are making changes for change sake.  That&#039;s the problem.  Everyone will always give different solutions to that problem but the fact is there is nothing wrong with the current crest and logo patches.  It&#039;s just harping for harping sake...  Which is also the case for speaking ill about these new logos without seeing the players in uniform with this new look.</description>
		<content:encoded><![CDATA[<p>Leigh, your disgust is misplaced when you aim it at Jay Feaster.  He is not the one in charge of marketing the Tampa Bay Lightning, designing the jersey&#8217;s and what not.  </p>
<p>And I&#8217;m in the minority (among you and Joey) in saying that getting rid of &#8220;the Circle&#8221;  is a poor choice.  It&#8217;s a CREST guys.  It&#8217;s not a one-item minimalist zen design of black and white.  </p>
<p>Would you suggest the Canadiens ditcht he H part of their crest?  Would you suggest the New York Mets ditch the New York skyline from theirs?  </p>
<p>Should the Pittsburg Steelers take away those multi colored &#8220;things&#8221; next to the word STEELERS in their logo?  </p>
<p>And Leigh &#8212; yes, it&#8217;s a BOLT of lightning (the caps were directed at my reply to Joey, I take it)&#8230;  That doesn&#8217;t mean the Tampa Bay Lightning are called the Tampa Bay Bolts.  That doesn&#8217;t mean there aren&#8217;t other professional teams that are nicknamed the BOLTS.</p>
<p>If anything, I&#8217;d complain that the Lightning are making changes for change sake.  That&#8217;s the problem.  Everyone will always give different solutions to that problem but the fact is there is nothing wrong with the current crest and logo patches.  It&#8217;s just harping for harping sake&#8230;  Which is also the case for speaking ill about these new logos without seeing the players in uniform with this new look.</p>
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		<title>By: Leigh</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18273</link>
		<dc:creator>Leigh</dc:creator>
		<pubDate>Fri, 20 Jul 2007 18:21:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18273</guid>
		<description>Yes...most of the above comments are right on target...

Jay?? are you reading these? 

Lose the state, lose the circle, lose those horrible type fonts and smack &#039;um over the head with that BOLT of lightning. I can see some great looking uniforms (where most people see the logo) with a great looking bolt of lightning!!</description>
		<content:encoded><![CDATA[<p>Yes&#8230;most of the above comments are right on target&#8230;</p>
<p>Jay?? are you reading these? </p>
<p>Lose the state, lose the circle, lose those horrible type fonts and smack &#8216;um over the head with that BOLT of lightning. I can see some great looking uniforms (where most people see the logo) with a great looking bolt of lightning!!</p>
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		<title>By: John</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18267</link>
		<dc:creator>John</dc:creator>
		<pubDate>Thu, 19 Jul 2007 18:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18267</guid>
		<description>Because the team isn&#039;t called the Bolts?
It&#039;s nicknamed the Bolts -- but how many teams where there team nickname on the jersey&#039;s -- sans the Oakland Athletics (A&#039;s)?</description>
		<content:encoded><![CDATA[<p>Because the team isn&#8217;t called the Bolts?<br />
It&#8217;s nicknamed the Bolts &#8212; but how many teams where there team nickname on the jersey&#8217;s &#8212; sans the Oakland Athletics (A&#8217;s)?</p>
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		<title>By: Joey B</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18266</link>
		<dc:creator>Joey B</dc:creator>
		<pubDate>Thu, 19 Jul 2007 18:11:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18266</guid>
		<description>What&#039;s up with the circle, if there is going to be a change in uniforms and logos, let&#039;s get rid of the circle. I sure don&#039;t see the need to involve an outline of the state of florida. Now the text is a good idea, but that&#039;s just plaine, immediately looks like the Devil Rays, why not the word &quot;Bolts&quot;.</description>
		<content:encoded><![CDATA[<p>What&#8217;s up with the circle, if there is going to be a change in uniforms and logos, let&#8217;s get rid of the circle. I sure don&#8217;t see the need to involve an outline of the state of florida. Now the text is a good idea, but that&#8217;s just plaine, immediately looks like the Devil Rays, why not the word &#8220;Bolts&#8221;.</p>
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		<title>By: hyjyljyj</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18205</link>
		<dc:creator>hyjyljyj</dc:creator>
		<pubDate>Sun, 15 Jul 2007 05:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18205</guid>
		<description>These, in a word, suck. The lightning bolt looks OK but they really should have taken the words and the dopey-looking state of Florida completely out of the logo. Less is more.

Fifteen years we wait for a logo change, and this is the best they can do? Very disappointing</description>
		<content:encoded><![CDATA[<p>These, in a word, suck. The lightning bolt looks OK but they really should have taken the words and the dopey-looking state of Florida completely out of the logo. Less is more.</p>
<p>Fifteen years we wait for a logo change, and this is the best they can do? Very disappointing</p>
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		<title>By: Sticks of Fire: a Tampa blog &#187; Blog Archive &#187; bolts new look</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18204</link>
		<dc:creator>Sticks of Fire: a Tampa blog &#187; Blog Archive &#187; bolts new look</dc:creator>
		<pubDate>Sun, 15 Jul 2007 01:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18204</guid>
		<description>[...] (originally appeared on Boltsmag) [...]</description>
		<content:encoded><![CDATA[<p>[...] (originally appeared on Boltsmag) [...]</p>
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		<title>By: Boltsmag &#187; new poll</title>
		<link>http://www.boltsmag.com/2007/07/13/lightnings-new-logo/comment-page-1/#comment-18203</link>
		<dc:creator>Boltsmag &#187; new poll</dc:creator>
		<pubDate>Sun, 15 Jul 2007 01:00:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.boltsmag.com/2007/07/13/lightnings-new-logo/#comment-18203</guid>
		<description>[...] with the (alleged) new logo before the fans far and wide, time to share your opinion. Of course, it&#8217;s arguable how good or bad things are [...]</description>
		<content:encoded><![CDATA[<p>[...] with the (alleged) new logo before the fans far and wide, time to share your opinion. Of course, it&#8217;s arguable how good or bad things are [...]</p>
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