Archive for August 25th, 2007

the jersey in reality

Saturday, August 25th, 2007

With much thanks to Chris at NHL Tournament of Logos, I’ve been made aware of a video of the logo unveiling on YouTube:

Chris also left some comments in the other thread regarding how he feels on the new jersey:

I think the new uniforms look amazing! After 15 years in the league’s most boring sweaters, we finally have something sharp to wear on our backs! The extra splash of blue has me sold. I’m filling out the pre-order form as I write this.

My own thoughts are just left with shock and awe. I have to admit I like the white jerseys more than the black which has usually been the other way around the last few years. I’ve commented that I prefer the logo on black instead of white and yet from the video — it looks better the other way around. The crest with the text is terrible though and hard for me to swallow but other elements are brought along nicely. Some people hate the new number-on-the-front trend but I don’t mind it.

Seeing a player in full gear wearing this thing may change my perception or clarify it. But right now I’m a bit lost. **shrug** Not sold but not pushed away by it.

Update I need to taper the positive and so-so comments with something negative. Lets give Tapeleg at Jerseys and Hockey Love some time on the soapbox:

After seeing the new Tampa Bay Lightning jerseys that were unveiled today, I had one thought…

“Please, don’t let the Avalanche screw up this bad.”

I just don’t get it. Do we need a modern era of hockey jerseys? When (most) any fan of the game from the 70s would tell you that it isn’t a jersey, it’s a sweater, you have to wonder if we need something that looks like a bad science fiction outfit.

I can’t say I disagree with his point. This is the truth of most of the RBK Edge designed jerseys and new logos that have been unveiled.

Icefest/New Uniform open thread

Saturday, August 25th, 2007

We’re about a half hour before the grand unveiling of the new logo and uniform for the Lightning. I’m not in attendance at Times Palace but will do what I can to keep everyone informed as things progress.

Meanwhile, giving more credence to the alleged new digs, Chris and his NHL Tournament of Logos has a New Era ballcap with two of the allegedly new Lightning crests.

Update: For the observant, the Lightning have failed to do much updating or allusion to the new logo on their web site. Of course, the Lightning’s web site has been consistent in horridness over the years, so it shouldn’t be too surprising… Still, this is a major buzzworthy event and the lack of trying to churn that buzz a little more makes one wonder how committed the Lightning are to marketing this thing (the jersey/logo).

Update #2: Erik over at the Tribune has a large large LARGE version of the new logo posted on his blog. (Hat tip to Chad who posted this on Sun Sports). You’ll need to scroll down an extral long way to get to the image.

UPDATE #3: And here we are with the dark jersey from TBL.com:

I’d like to add the Lightning finally updated their web site. The jersey above is posted as a splash screen when you venture to TBL.com

UPDATE #4: And now you can see both white and black sweaters. Images of the players in uniform will likely be posted later but I’m getting away from the PC. Here they are for your viewing pleasure:

Also note the poll here at Boltsmag has been updated for opinions on the new sweater:

Impressions of OK Hockey?

  • Positive (38%)
  • Negative (38%)
  • Dunno / No Opinion (25%)

Total Votes: 8

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UPDATE #5: Let me let Chris at the Tournament of Logos be known to have been at Times Palace and his report on the new Uniforms.

Chris has also (in comments) given us a link to a YouTube video of the unveiling. I must say that seeing the jersey’s actually be worn seems more appealing than when they are simply shown in 2D.

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