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	<title>Boltsmag &#187; Off Ice news</title>
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		<title>Gamevertising</title>
		<link>http://www.boltsmag.com/2008/10/06/gamevertising/</link>
		<comments>http://www.boltsmag.com/2008/10/06/gamevertising/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 16:28:45 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[National Hockey League]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[fantasy sports]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[hockey games]]></category>
		<category><![CDATA[pick spg]]></category>
		<category><![CDATA[Toronto Maple Leafs]]></category>
		<category><![CDATA[Washington Capitals]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/?p=1530</guid>
		<description><![CDATA[One of Boltsmag&#8217;s longtime readers introduced me to a game that he and a few local bloggers up north put together for Washington Capitals fans and Toronto Maple Leaf fans.  It&#8217;s called Pick SPG and it&#8217;s a pick&#8217;em game but not of the traditional sort where you pick the winner of games&#8230;
Nope, you&#8217;re picking [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Welcome to Tampa, Oren and Len</title>
		<link>http://www.boltsmag.com/2008/06/23/welcome-to-tampa-oren-and-len/</link>
		<comments>http://www.boltsmag.com/2008/06/23/welcome-to-tampa-oren-and-len/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 17:30:16 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[National Hockey League]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[James Mirtle]]></category>
		<category><![CDATA[len barrie]]></category>
		<category><![CDATA[oren koules]]></category>
		<category><![CDATA[ownership]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/?p=1510</guid>
		<description><![CDATA[You are not making the most of first impressions in hockey circles.  Just saying.
Copyright &#169; 2008 This feed is for personal, non-commercial use only.  The use of this feed on other websites breaches copyright. If this content is not in your news reader, it makes the page you are viewing an infringement of [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2008/06/23/welcome-to-tampa-oren-and-len/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;m in denial.</title>
		<link>http://www.boltsmag.com/2008/06/03/im-in-denial/</link>
		<comments>http://www.boltsmag.com/2008/06/03/im-in-denial/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 22:47:06 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[transactions]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[coaching change]]></category>
		<category><![CDATA[dismissed]]></category>
		<category><![CDATA[John Tortorella]]></category>
		<category><![CDATA[oren koules]]></category>
		<category><![CDATA[ownership]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/?p=1507</guid>
		<description><![CDATA[
He&#8217;s gone.  It can&#8217;t be so&#8230;  But it is?  
The last few months I have not been comfortable with the direction of the Lightning.  Seeing Brad Richards go was painful &#8211; though I am told it was a done deal for a while.  Now this.
John Tortorella may have lost the [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2008/06/03/im-in-denial/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Virally yours</title>
		<link>http://www.boltsmag.com/2008/05/02/virally-yours/</link>
		<comments>http://www.boltsmag.com/2008/05/02/virally-yours/#comments</comments>
		<pubDate>Fri, 02 May 2008 15:28:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Draft]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[oren koules]]></category>
		<category><![CDATA[Steve Stamkos]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/?p=1501</guid>
		<description><![CDATA[That last poll?  About the #1 draft pick?  It&#8217;s irrelevant.  Brant James article in the St. Petersburg Times this morning shows why.  Steve Stamkos will indeed be the top pick for the Lightning.
Why so sure?  Because when a sports franchise employs a Hollywood marketing blitz comparable to what has been [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What do you do?</title>
		<link>http://www.boltsmag.com/2008/04/19/what-do-you-do/</link>
		<comments>http://www.boltsmag.com/2008/04/19/what-do-you-do/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 15:41:51 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Draft]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[draft day]]></category>
		<category><![CDATA[nhl entry draft]]></category>
		<category><![CDATA[poll]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/?p=1500</guid>
		<description><![CDATA[I gave no coverage to the Lightning winning the Draft Lottery&#8230;  But I will ask you for your thoughts on what the Lightning should do with the pick.
[poll=46]
And While we&#8217;re at it &#8212; and local media lacks any coverage of this stuff &#8212; head on over to MyNHLDraft and view some fo the mock [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2008/04/19/what-do-you-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bid to be a part of the All Star game festivities in Atlanta</title>
		<link>http://www.boltsmag.com/2007/12/24/bid-to-be-a-part-of-the-all-star-game-festivities-in-atlanta/</link>
		<comments>http://www.boltsmag.com/2007/12/24/bid-to-be-a-part-of-the-all-star-game-festivities-in-atlanta/#comments</comments>
		<pubDate>Tue, 25 Dec 2007 02:32:08 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[National Hockey League]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[All Star Game]]></category>
		<category><![CDATA[Atlanta]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[NHLFA]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/2007/12/24/bid-to-be-a-part-of-the-all-star-game-festivities-in-atlanta/</guid>
		<description><![CDATA[Holiday Greetings to everyone out there!  The NHLFA just sent out this press release that probably won&#8217;t get much attention until Wednesday:
We are pleased to announced an opportunity for two fans to bid and win opportunities to be public relations assistants at the 2008 NHL All Star Game weekend in Atlanta held January 25-27. [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2007/12/24/bid-to-be-a-part-of-the-all-star-game-festivities-in-atlanta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>muddling on</title>
		<link>http://www.boltsmag.com/2007/10/11/muddling-on/</link>
		<comments>http://www.boltsmag.com/2007/10/11/muddling-on/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 16:22:02 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[National Hockey League]]></category>
		<category><![CDATA[Off Ice news]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/2007/10/11/muddling-on/</guid>
		<description><![CDATA[The NHLFA &#8212; National Hockey League Fan Association &#8212; is celebrating their 10th anniversary this season.  For those of you who do not know what the Fan Association is, it is (or was?) an attempt to give fans a direct say in National Hockey League matters. 
Jim Boone, one of the founders of the [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2007/10/11/muddling-on/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>the jersey in reality</title>
		<link>http://www.boltsmag.com/2007/08/25/the-jersey-in-reality/</link>
		<comments>http://www.boltsmag.com/2007/08/25/the-jersey-in-reality/#comments</comments>
		<pubDate>Sat, 25 Aug 2007 20:06:17 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Franchise]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/2007/08/25/the-jersey-in-reality/</guid>
		<description><![CDATA[With much thanks to Chris at NHL Tournament of Logos, I&#8217;ve been made aware of a video of the logo unveiling on YouTube:

Chris also left some comments in the other thread regarding how he feels on the new jersey:
I think the new uniforms look amazing! After 15 years in the league&#8217;s most boring sweaters, we [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2007/08/25/the-jersey-in-reality/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Icefest/New Uniform open thread</title>
		<link>http://www.boltsmag.com/2007/08/25/icefestnew-uniform-open-thread/</link>
		<comments>http://www.boltsmag.com/2007/08/25/icefestnew-uniform-open-thread/#comments</comments>
		<pubDate>Sat, 25 Aug 2007 16:32:43 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[The Team]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/2007/08/25/icefestnew-uniform-open-thread/</guid>
		<description><![CDATA[We&#8217;re about a half hour before the grand unveiling of the new logo and uniform for the Lightning.  I&#8217;m not in attendance at Times Palace but will do what I can to keep everyone informed as things progress.
Meanwhile, giving more credence to the alleged new digs, Chris and his NHL Tournament of Logos has [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2007/08/25/icefestnew-uniform-open-thread/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>DiMaio back to Dallas</title>
		<link>http://www.boltsmag.com/2007/08/24/dimaio-back-to-dallas/</link>
		<comments>http://www.boltsmag.com/2007/08/24/dimaio-back-to-dallas/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 23:27:01 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[National Hockey League]]></category>
		<category><![CDATA[Off Ice news]]></category>

		<guid isPermaLink="false">http://www.boltsmag.com/2007/08/24/dimaio-back-to-dallas/</guid>
		<description><![CDATA[The Dallas Stars report that Rob DiMaio has been added to their scouting staff.  
Here&#8217;s wishing nothing but the best to Rob and hopes he makes further recovery from post concussion syndrome.
Copyright &#169; 2008 This feed is for personal, non-commercial use only.  The use of this feed on other websites breaches copyright. If [...]]]></description>
		<wfw:commentRss>http://www.boltsmag.com/2007/08/24/dimaio-back-to-dallas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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