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March 6, 2009

Marketing a defaced product

Author: John | (36 views) | Comments Off
Categories: Baseball
Tags: , , , , , ,

Taking a break from fuming over the Lightning for a minute, I got a nifty little email this afternoon from one of the upteen PR firms that contact me from time to time with various sport inanities that are you there. This may be a Tampa Bay Lightning blog (that also covers Tampa Bay sports and sometimes national sports news), but at any given time I’ll get emailed marketing for rival franchises (Panthers) or uninteresting videos that PR firms hope to make viral….

In this case, I got a Baseball marketing attempt. This set off my cynic alarm:

Fans who want to rub elbows with the 24 greatest home run hitters of all time should check out http://www.facebook.com/home.php#/pages/500-Home-Run-Club-LLC/63511284320?ref=ts

It’s the timing that really makes me cynical about this. Yes, it’s Spring Training and hope springs eternal. This is when MLB has it’s annual renewal…

But then again? This is also the time that is plagued by scandals to no end with thanks to some of these aforementioned “24 greatest home run hitters of all time”. How many of those players used the Juice to get where they are? How many are suspected to have used performance enhancing drugs to reach that plateau?

Hope springs eternal… but cynicism prevails while the ugliness of the ‘Roid era continues to hang over MLB. “24 greatest home run hitters” at this point in time is subjective at best, no matter what the stats say.

May 2, 2008

Virally yours

Author: John | (110 views) | Comments (1)
Categories: Media, Off Ice news, The Draft, The Franchise
Tags: , , ,

That last poll? About the #1 draft pick? It’s irrelevant. Brant James article in the St. Petersburg Times this morning shows why. Steve Stamkos will indeed be the top pick for the Lightning.

Why so sure? Because when a sports franchise employs a Hollywood marketing blitz comparable to what has been used the last year for The Dark Knight (in theaters later this summer) hyping a prospect, you know they are big on them.

Seen Stamkos?

(hats off to the guys who thought up the flash mob viral marketing, if it was Koules people or an ad agency somewhere in the Bay area)

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