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	<title>Boltsmag &#187; marketing</title>
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		<title>Marketing a defaced product</title>
		<link>http://www.boltsmag.com/2009/03/06/marketing-a-defaced-product/</link>
		<comments>http://www.boltsmag.com/2009/03/06/marketing-a-defaced-product/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 22:12:47 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Baseball]]></category>
		<category><![CDATA[cynical]]></category>
		<category><![CDATA[Home run hitters]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[steroid use]]></category>
		<category><![CDATA[steroids]]></category>

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		<description><![CDATA[Taking a break from fuming over the Lightning for a minute, I got a nifty little email this afternoon from one of the upteen PR firms that contact me from time to time with various sport inanities that are you there. This may be a Tampa Bay Lightning blog (that also covers Tampa Bay sports [...]]]></description>
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		<title>Virally yours</title>
		<link>http://www.boltsmag.com/2008/05/02/virally-yours/</link>
		<comments>http://www.boltsmag.com/2008/05/02/virally-yours/#comments</comments>
		<pubDate>Fri, 02 May 2008 15:28:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Off Ice news]]></category>
		<category><![CDATA[The Draft]]></category>
		<category><![CDATA[The Franchise]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[oren koules]]></category>
		<category><![CDATA[Steve Stamkos]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[That last poll? About the #1 draft pick? It&#8217;s irrelevant. Brant James article in the St. Petersburg Times this morning shows why. Steve Stamkos will indeed be the top pick for the Lightning. Why so sure? Because when a sports franchise employs a Hollywood marketing blitz comparable to what has been used the last year [...]]]></description>
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